advantech-europe-case-study — Cleo

Advantech Europe | ESG Awareness Enabling an Intelligent Sustainable Planet

An environmental, social and corporate governance campaign

Promoting the power of technology and humanity working in harmony

 

Market leaders in the industrial PC market in the APAC region, Advantech was relatively unknown in Europe and wanted to use their unique CSR focus to get noticed by European brands as a global leader in industrial IoT solutions that “enable an intelligent and sustainable planet”.

With a range of sustainable, green industrial IoT intelligent systems and embedded platforms across IoT, big data, and artificial intelligence (AI), Creation was asked to identify storytelling opportunities to drive awareness in Europe and create various campaign assets to use at events to bring the Advantech ESG story to life.

By focusing on Advantech’s environmental, social, and corporate governance, Lita co-enrichment implementation, and how they enable an intelligent and sustainable planet, Cleo Marketing connected the humanitarian and emotional benefits of Advantech in a powerful creative route to evolve the brand in the European market.

Deliverables:

• Creative concepts

• Campaign strategy

• Copywriting

• Event graphics

• Paid social media

• Printed advertising

• Targeted campaigns

• Website banners

• Video content