Nidec | Control Techniques Commander AC drives campaign
Using creativity to solve sales and marketing problems
The wait is now over thanks to Nidec
Since the pandemic, there’s been a global shortage of components causing stifling delays to the delivery of AC drives – crucial parts to keep production lines moving.
Nidec were able to catch up ahead of their competitors to become one of the only suppliers to have readily available drives in stock again.
With a small window to promote their ability to deliver quickly, we used bold, punchy creative combined with a targeted awareness paid media plan to reach production businesses who cannot afford to wait months for delivery of this critical part.
The message is clear, Nidec can keep business moving by supplying the drives they need, when they need them.
The campaign was run on digital channels across key EMEA countries; the ads were viewed by 4.8M users and clicked 55K times with a CTR well above the average at 1.13% and low CPC of £0.54 – resulting in 60 high-value through-channel conversions.
The campaign was localised from English into Arabic, Spanish, Italian, Turkish, Czech and Polish. The Spanish and Turkish regions performing the best in terms of CTR (1.37%), followed closely by the English region (1.35%).
Deliverables:
• Creative concepts
• Campaign strategy
• Copywriting
• Paid social media
• Targeted campaigns
• Website banners
• Ad creative
• Optimisation
• Reporting
