Lenovo ISG Division | Data Management
EMEA Data Management

Driving traffic with uncomfortable data truths

Lenovo Infrastructure Server Division (ISG), a multinational technology company specialising in designing, manufacturing and marketing, was looking to promote its modern portfolio of ThinkSystem Storage and Data Management solutions, together with Veeam, in Europe.

The objective of the campaign was to generate opportunities with new customers, as well as to increase Lenovo awareness and share of voice with selected audiences on their storage and data management solutions.

We achieved this with an eye-catching, humorous expression of the different uncomfortable truths about data. From malware and ransomware to insufficient storage and accidental data deletion, the campaign engaged audiences on the hard-hitting reasons why businesses are looking for modern, smarter storage and data management solutions, which is where Lenovo and Veeam can help.

Deliverables:

• Creative concepts

• Campaign strategy

• Copywriting

• Paid social media

• Targeted campaigns

• Website banners