Building brands

Driving demand

 
 
 
 

A full service marketing
agency with purpose

We put the good in good marketing. While our roots are in B2B tech marketing, our services now span from Tech, Fintech and Web 3.0 to Banking and Finance, Manufacturing and more, across B2B, B2C and B2B2C.

However your journey with us begins, you’ll receive our unwavering focus on driving efficiencies and minimising waste while delivering projects with purpose through our 3Cs philosophy:

CARE

The entire team genuinely cares about doing their best work, delivering the best possible results and upholding the best client service in the best possible ways.


CURIOSITY

Always looking at what works and what’s coming next to seek out the most responsible and effective solutions that balance financial goals with ESG goals.


CHANGE

Constantly evolving and ready for anything, change is the only way for us to continue to thrive in uncertain times like the polycrisis (a cluster of related global risks) we’re in.

 
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See our case studies
 
 

What we do for our clients

We work with brands, big and small, that have a genuine passion for people and planet, and a shared purpose to grow by doing good.

They partner with Cleo Marketing for our unique blend of insight, strategy, creativity, and superior service. Coupled with our proprietary ‘tech for good’ platform, Cleo Tech and our expert partner ecosystem, we build brands and drive demand through a seamless process that delivers real results.

At the heart of this process is Cleo Tech – our proprietary blockchain-based platform designed to promote and record incentives that reward a prospective buyer’s engagement and a brand’s marketing effort with positive, environmental ‘for good’ rewards. Delivered as NFTs, prospects get to show off the good they are doing, and brands contribute towards their company ESG goals, while giving the planet a genuine helping hand.

Our planners walk in the shoes of your target audience, and get under the skin of your brand to develop the right campaign plan and creative solution to solve your marketing problem and deliver the best possible ROI. Using our market insight and social listening tools, we pinpoint the right people to target, based on buyer intent signals, the content and media they engage with, and who influences them.

Guided by key audience insights, our creative team delivers big ideas that make your brand stand out, with in-house creative excellence from design, copy, digital and video production. Wherever your audience goes, we’re ready for them with your brand. Knowing exactly who to target, where to find them and what message and content will move them – across all media, on and offline, experiential and OOH.

Our dev team provides a full digital service, from web apps and website design and build with UX/CX, SEO and persona journeys, to online events, automated email marketing, webinars and interactive tools, such as quizzes, surveys and calculators. We can host web pages, websites and microsites on our domain or work with your dev team to host them on your own domain.

PPC, display, paid and organic search and social media, content syndication, email, video, outdoor – by knowing exactly who to target, where to find them and what creative, message and content will move them, we deploy the right mix of channels for your objectives. Once in market we continuously monitor and optimise performance, turning up the dial on the things that work, turning it down on those that don’t.

From one to many to 1-2-1, we work with you to turn your website visitors, intent data, MQLs and target accounts into sales appointments. By identifying company-level buying groups and building out key account knowledge, our omnichannel approach including social selling, telesales, and our Cleo Tech platform, nurtures leads into qualified sales appointments.

When you have a compelling, meaningful story to tell, finding new audiences and new ways to reach them is key. We’ll scan the web for relevant macro and micro influencers, both local and global with captive follower audiences and new channels to further support the promotion of your brand message and content. Similarly we partner with PR agencies, events and journalists to support brand awareness and thought leadership objectives.

 
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Good clients. Great results.

 
 

The creative team was full of ideas and worked closely with us throughout the project. From designing the video ‘What is SASE?’ to editing the white paper explaining our journey, Cleo applied a consistent style and tone to all assets, enabling us to showcase why we are different from other vendors.

Dominique Hughes, Director, EMEA, Juniper Networks

Centred on a new Lenovo Storage Central Knowledge Hub, Cleo drives traffic to access the latest resources across all aspects of storage and data management, from backup and security to analytics and AI, via a multi-touch, integrated ABM plan. The ongoing campaign performs well above industry benchmarks, in terms of click-through and conversion rates.

Carla Capussela, Lenovo EMEA Marketing Campaigns Leader

 

Cleo grasped the urgency of the brief with only a small window of opportunity to promote our unique offer. They quickly built an awareness campaign driving traffic to our channel partners to take orders for long-awaited replacement drives. The creative was spot-on and we beat benchmarks with well above average CTRs at 1.13% and low CPC of £0.54 - resulting in 60 high-value conversions.

Sue Clark, Global Marketing Communications Manager, Nidec

Cleo worked collaboratively with me and my team from the outset to navigate this important subject and ensure we positioned our ESG credentials, solutions and case studies with purpose. The creative commands the attention of our target audience to drive awareness and understanding of what’s on offer and what’s at stake.

Mariëtte Dusseldorp, Advantech Europe

 

We reached out to Cleo for support and guidance on how to better engage our channel partners in the UK. They redesigned and built our new BrotherZone partner portal, which they continue to refresh each year, which has enabled us to keep engaging our partners to boost sales.

Phil Jones MBE, Managing Director, Brother

Cleo has worked to really integrate themselves with our team and listen to the challenges we have. They have consistently contributed with great ideas, as well as quickly and efficiently delivering quality design work and marketing automation campaigns. We are now recommending their work to our internal customers throughout the world.

Marketing and Sustainability Manager, Global Food & Beverage Industry, SKF

 
 

Say hello to the Cleo Marketing team

Jason Sibley

Chief Executive Officer

Jack Kosakowski

Business Director, SASS

Penny Abernethy

Managing Director

Haley Last

Client Services Director

Alicia Kosakowski

Director of Client Services

Dan Hurrell

Creative Director

Natalia Herrero

Delivery Director

Adam Da Silva

Senior Designer

Emily Hilsdon

Client Media Executive

Maria Merchan

Project Manager

Tiffany Smith

Client Delivery Director

Badhon Kumar Kundu

Graphic Designer

Holden Walters

Content and Social Media Manager

Lenay Ruhl

Client Relationship Manager

Pedro De Matteis

Director of Video Production

Vicki Stepherson

Director of Client Services & Events

Asia Ferguson

Marketing Automation Technology Specialist

 
 

 

Creative solutions that build brands and drive demand

 

Like all agencies, we have the knowledge, the tools, and the experience, but our superpower is the people we do it all with and for. With passion and purpose in equal measure our internal teams and our clients work in partnership, with a fresh, collaborative approach that involves open and honest conversations, respected processes that lead to boundary-breaking ideas that change behaviour and smash targets.

 

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

 
 

Do you have a project in mind or maybe you want to join the team?

Say hello if you’re a brand with purpose and you want to tell the world… You’re a media brand, potential partner or conscious supplier and you want to join our partner ecosystem… You’re a planner, creative, media or account handler bursting with talent and you want to be on the Cleo team… Or you’re not sure what your purpose is yet and you need a friendly ear and some inspiration.

Cleo Marketing Ltd.
7 Victoria Road
Tamworth
Staffordshire B79 7HS
United Kingdom

Cleo Marketing USA
1013 Centre Road
Suite 403-B, Wilmington
Delaware 19805
United States